JCTM Presents: Paid Media Pioneers

Panel Discussion Talking Positioning, Performance, and Post Pandemic Strategy for Digital Media Success

GET YOUR TICKETS HERE

***All ticket sales include a link to the live webinar of the event for those who prefer to attend online.***

Paid marketing is everywhere you look. While organic growth for your brand has its perks, you already know that without running paid ads in one form or another, you can be left behind and your competition will eat the whole pie.

But what does it take to run successful ads and actually convert your audience, whether it be collecting their email address, enticing them to follow you, or having them ultimately buy your product? How do you position yourself post-pandemic in order to truly come out on top with paid media?

That’s where our epic panel of media buyers and ad experts comes in! Join us for this invaluable discussion where we’re covering how to set up and track effective ads, what it takes to create a media buying business, how to position yourself to succeed post-pandemic, what the future of the industry looks like, some of the pitfalls to avoid when running your ads, and so much more.

Whether you’re an entrepreneur, marketer, brand builder, or just curious to learn about the future of paid marketing in general – you’re guaranteed to leave this event with tangible takeaways you can apply to your business.

Come find out what it takes to crush your ads and avoid burning unnecessary cash when growing your brand. Learn from the best in the business so you can hit the ground running and leverage the algorithm to your advantage.

RSVP now and learn what it takes to win at paid ads!


AGENDA:

6:30 – 7:30: Networking, Drinks & Snacks

7:30 – 7:45: JC Tech Intro

7:45 – 8:45: Paid Media Pioneers Panel ft:

Cynthia Sandoval, Founder & Director @ Cynthia is Marketing

Joseph Cameron, Social Advertising Specialist @ JLC Social Marketing

Ashley Silver, Senior Director of Digital Activation & Investment @ OMD USA

8:45 – 9:00 Audience Q&A


SPEAKERS:

Cynthia Sandoval:

Cynthia Sandoval is the founder and director of Cynthia is Marketing, a boutique growth marketing consultancy specializing in Paid Media, managing millions in advertising spend, partnering with ambitious, purpose-driven brands looking to scale their efforts profitably with impactful paid media strategies that go beyond the ads manager.

She’s earned her stripes working with renowned digital advertising agencies and industry leaders like Daymond John from ABC’s Shark Tank, generating over 20 million in revenue through advertising campaigns for brands like Capital One, Atkins, The Shark Group, and more.

When she’s not neurotically optimizing accounts, she’s hosting The DM Happy Hour Podcast where she chats about the landscape, industry updates, and overall human side of Digital Marketing along with other agency owners and friends.

 

Joseph Cameron:

Joseph Cameron is a Social Advertising Specialist & Marketing Coach to multiple million-dollar companies and countless social marketers with 15+ years of experience. His company, JLC Social Marketing, specializes in proving returns for his clients (ROI), analyzing their data for opportunities, and creating marketing campaigns based on KPIs. Joseph is also the owner Headroom LGBTQ+ Lounge in downtown Jersey City and the partnered Twitch.tv channel SpeedrunHypeTV.

 

Ashley Silver:

Ashley is the Senior Director of Digital Activation & investment at OMD USA. She is a strong leader focused on continuous learning, development and taking on challenges. She is passionate about new media testing, go-to-market strategy, optimization analysis and team advancement.


SPONSORS:

Brand Experience Lab

McCarter & English

NJ Tech Weekly

Tony Baloney’s

Joseph Bonin Photo

Vibal Energy Tea

Written by Ben Yurcisin

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